I'd like to tell you that there are some ways to make installs white-labeled as given below:-
- You can either re-enter google play link OR custom UTM parameter link with your own branding in the "Redirect URL" field
- If you are using appsflyer tracking then make use of your agency account id in the tracking link.
Regarding Custom UTM Parameter:
We can impose a campaign-specific referrer string by means of a Redirect URL.
Just add the following placeholders to the actual Play Store link: &referrer=utm_source%3D[REFERRER_NAME]%26utm_medium%3Dcpi%26utm_campaign%3D[CAMPAIGN_NAME] and replace respective placeholders with the values you require.
Please also find a link generator (Google Play URL Builder) here for your reference: https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-builder (Scroll to the very bottom).
Regarding Appsflyer Agency Account:
There is a way through which you can run your campaigns white labeled with appsflyer as well.
What you need to do is get an Agency account at appsflyer and use a special custom tracking link which will show your name as a traffic source to advertiser's appsflyer dashboard and hence make it white labeled.
Please refer these links to get started and understand the concept:-
- AppsFlyer Agency / FMP Account: https://support.appsflyer.com/hc/en-us/articles/207034106-AppsFlyer-Agency-FMP-Account
- Custom Tracking Link Configuration (e.g. Email or User Invites): https://support.appsflyer.com/hc/en-us/articles/207033836-Custom-Media-Source-Configuration-e-g-E-mail-or-User-Invites-
Regarding the Agency Data:-
Please note that until the Agency transparency is not enabled the installs driven by the Agency for particular media source would not be visible under the Advertisers account.