This article is only applicable to https://CPIDroid.com
Here are various reasons for deviations in reporting data. Please find a few below:
- In case you (advertiser) did user acquisition campaigns with other companies before there might be some users that installed the app through us that had installed the app before. We could only detect and prevent that by means of a tracking SDK.
- Google reports unique user installs by default whereas we provide unique device installs - the latter number is usually greater.
- Google reports users who installed the app for the first time by default whereas we provide unique device installs - the latter number is usually greater. We could only detect and prevent that by means of a tracking SDK.
- Differences in the methodology how Google and we report a user's country.
Please note that if you see lesser numbers at Google developer console due to above reasons, it does NOT mean that you have NOT got those installs but the fact is that you have actually got those installs but google is NOT counting it in their reports by default and might also NOT count against their various ranking algorithms because Google's ranking algorithms are very strong and strict.
This problem can be solved by making use of tacking SDK and hence we recommend you to use tracking SDK which actually connects both the platform for conversion tracking with higher accuracy and reflects same numbers at both the ends.