Getting Started with Custom S2S Tracking

About Custom S2S

Custom tracking is available for advanced users who need to integrate their own tracking solution not integrated with CPI Droid. Tracking Link and Postback URL both are the important things for Custom S2S Tracking to work properly.  

 

Overview:

• What is Tracking Link?
• What is Postback URL?
• How to Get your Postback URL?

 

What is Tracking Link?

Tracking link help us to track the user who interacts (clicks) with the ads and takes the user to the advertised app in the App Store or Play Store. You will have to setup your own tracking link (via your own tracking solution) and it must carry the macro/placeholder {click_id}, which is dynamically replaced with a generated click id we supply.

Example: https://example.com/tracking.php?campaign_id=XXXX&click_id={click_id}

 

Please note that you will have to enter your tracking link in the "Tracking Link" field given under "Select Tracking Method" box while creating the campaign.

Note: We will generate and pass unique values for parameter "click_id" by replacing {click_id} placeholder dynamically every time the tracking url is clicked by any user.

What is Postback URL?

Postback URL help us to get notified about the user who completed the desired actions (conversions) after interacting with the ads. We will provide you with a postback URL. With the help of postback URL, you can send conversion postbacks to our server after a successful conversion.

Please make sure your tracking system is configured to send conversion postbacks to the postback url and replaces {click_id} with the unique values of click_id we have passed into the tracking link.

Example:

• Install Postback URL: https://cpidroid.com/tracking/s2s/callback.php?user_id=XXXX&click_id={click_id}
• Event Postback URL: https://cpidroid.com/tracking/s2s/event.php?user_id=XXXX&click_id={click_id}&event_name=EVENT_NAME

Make sure you contact us first to test and enable S2S for your account. You'll need to implement our postback to send conversion callbacks. You'll find respective postbacks in the campaign creation dialog.

 

How to Get your Postback URL?

1. Please go to https://cpidroid.com/campaign/install/add.php (login required)
2. Choose your platform (Android or iOS)
3. Choose your desired campaign type.
4. Find "Select Tracking Method" box and select "Custom S2S Postback" as your Tracking Provider
5. A description will appear containing your Postback URL.
6. Copy-Paste your Postback URL at your desired field within your own tracking solution

Disclaimer for Ad Network (please ignore this, if you are just a direct advertiser)
If you are an Ad Network and going to setup custom s2s with us then you can try S2S but Please be aware of a few things:

• We are connected to quite a lot of networks already. This is specifically true for incent campaigns. In case we get the same offer from multiple sources we send traffic only to the source with the highest bid. This means there is a chance that campaigns of yours are not getting approved, if the bid is too low.
• We are monitoring conversion rate for these campaigns. In case CR is too low or any other issues arise, the campaign will get suspended.
• We don't assume liability for any KPIs that are reached for any campaign. We are able to optimize campaigns though.
• For non-incent campaigns specifically, we'll need to make sure that
• redirect links are always directing to the store and not to other pages
• Campaigns get paused in case the daily cap is reached
• The bid is reasonable for the targeted countries