First of all let's discuss Install/Uninstall Chart, generally looking at Install/Uninstall Chart advertisers come to a conclusion that Users are Installing/Uninstalling the app at the same time which is NOT true at all i.e it's an invalid conclusion because Install/Uninstall Charts are populated collectively on overall data and hence only indicates the number of users installing/uninstalling but does NOT give any information that for how much time a particular user kept the app installed and hence you can NOT conclude anything like "users install the app and then leave (uninstall) at the same time" based on Install/Uninstall chart, such statements are definitely invalid and wrong. It may be possible that some users Install/Uninstall in short period of time but if you are claiming the same for all the users then it's definitely NOT true for sure.
Make sure you have sufficient proof which reflects the user journey indicating that all users are installing and then uninstalling app at the same time.
Recommended Article: How much time user will keep the app in their device?
Please note that when you are running a CPC, CPI or CPA ...etc campaign, we are charging you for conversion i.e we are NOT responsible for whatever user do after successful conversion.
On the other hand, Uninstall rate is quite significant in case of Incent campaign which is normal but even Non-Incent users churn over a couple of days or weeks. Keep in mind that Non-Incent Installs cost 10 times more than Incent Install on an average generally.
Uninstall rate also indicates loopholes in your overall app quality as well because Uninstall rate majorly depends on app quality itself. We are selling 100% real user installs and No one can force real humans to keep using an app forever, against their will/wish.
We offer incentivized installs. This means that users are rewarded for installing and running your app at least once.
Our service is mainly targeted at improving your Play Store rankings and keyword rankings to have a bigger exposure and attract more users who install your app organically.
Our past experiences have shown that the actual engagement rate is between 5% and 15%, depending on several factors:
- Casual games lead to higher engagement than specialized games or apps with a smaller target audience
- Apps below 5MB in size have a significantly higher chance of getting better retention and engagement
- App quality is a key factor: The more polished your app is, the more likely users are to actually use it
Important: Even if your number of uninstalls is high, it has a negligible influence on your Top New Free rankings (if at all) and doesn't have a significant influence on your later Top Free ranking if you get at least some additional organic installs.