Incent installs are actually motivated install i.e the user who install+open the advertiser's app get incentive for doing that and hence cost per acquisition is very low as compared to Non-Incent.
Based on our experience, we have noticed that Incent installs work good for Games comparatively and hence very much recommended for games. The main advantage of Incent install is that it's really very cost effective, Incent install will cost you about $0.1 per conversion whereas Non-Incent would cost you $1 and hence Incent installs are 10 times cheaper comparatively but give similar or better results generally.
In case of Incent traffic, some special campaigns are possible as given below which can give you potential results at very affordable cost:-
- High Volume Burst Campaign: High Volume installs in short period of time can push your app to top in Category Ranking or Top Charts [this works pretty well for iOS]
- Keyword Search Campaign: User will search for a targeted keyword in play store, find your app and then install it which can potentially increase your keyword relevance and hence boost your keyword ranking.
- High Retention Campaign: User will Install + Open + Keep the app installed in their device for at least 3+ days.
- CPA/CPR/CPL Campaign: Custom Event or Action based campaigns which can potentially boost your app engagement.