Understanding various Campaign Types (Overview)

We mainly have two kinds of traffic: Incent and Non-Incent which further have various campaign categories/types as explained below:-
Recommended Article: Difference Between Incent and Non-Incent Advertisement?

Getting Started with Incent / Rewarded Campaigns

Incent installs are actually motivated install i.e the user who install the advertiser's app get incentive for doing that and hence cost per acquisition is very low as compared to Non-Incent.

Based on our experience, we have noticed that Incent installs work good for Games comparatively and hence very much recommended for games. The main advantage of Incent install is that it's really very cost effective, Incent install will cost you about $0.1 per conversion whereas Non-Incent would cost you $1 and hence Incent installs are 10 times cheaper comparatively but give similar or better results generally.

Overview of Campaign Types (Incent):-

Campaign Type	Conversion	Tracking	Availability
CPC - Standard	Click (Upto 40-80% Installation Rate)	Standard	Android, iOS
CPI - Standard	Install + Open	Optional	Android, iOS
CPI - High Retention	Install + Open + Keep for >3 Days	Standard	Android
CPI - Managed (High Volume)	Install + Open (High Volume)	Required	Android, iOS
CPI - Search (Standard)	Search + Install + Open	Standard	Android
CPI - Search (High Retention)	Search + Install + Open + Keep for >3 Days	Standard	Android
CPA - Standard	Install + Open + Action/Event	Required	Android, iOS
CPA - Managed (High Volume)	Install + Open + Action/Event (High Volume)	Required	Android, iOS

CPC (Cost per Click)

• Standard:
  Incent CPC campaigns charge per rewarded click, prompting users to install your app to receive their rewards. Since no external SDK or tracking is required, these campaigns can start instantly without any setup. The expected installation rate varies, but is usually around 40%-80% thanks to our sophisticated fraud detection.

CPI (Cost per Install)

• Standard:
  In this type of rewarded install, users are going to download and install your app in return for a reward. Depending on the selected tracking method users will also open the app at least once. When using third-party tracking providers install+open is guarenteed whereas for CPI Droid tracking - depending on the app type - opening the app is not required for the end user. This type of install is the most cost efficient one.
• High Retention:
  High Retention campaigns require users to keep your app for 3 days. Any user who uninstalls sooner won't count as conversion, so the total number of installs delivered will be above your campaign volume. HR campaigns come with extensive statistics and don't require any SDK.
  Recommended Article: Getting Started with High Retention Campaigns
• Managed (High Volume):
  Managed campaigns are the way to go if you need to push large volumes in a short time. Please keep in mind that the actual performance depends on your bid, so make sure to contact your account manager before creating a managed campaign. Managed campaigns cannot be paused or terminated by yourself and are managed by CPI Droid.
  Recommended Article: Getting Started with Managed (High Volume) Campaigns
• Search (Standard):
  Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.
  Recommended Article: Getting Started with Keyword Search Campaigns
• Search (High Retention):
  Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.

CPA (Cost per Action)

• Standard:
  CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
  Otherwise contact your account manager before creating a campaign.
  Recommended Article: Getting Started with CPA (Cost per Action) Campaigns
  
• Managed (High Volume):
  Managed CPA campaigns* are the way to go if you need to push a lot of conversions in a short time. Please keep in mind that the actual performance depends on your bid and the event conversion flow, so make sure to contact your account manager before creating a managed campaign. Managed campaigns cannot be paused or terminated by yourself and are managed by CPI Droid.
  * CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.

Getting Started with Non-Incent / Non-Rewarded Campaigns

Non-Incent installs are opposite of incent installs, user naturally install the app after seeing ad creatives (banner, video)

Overview of Campaign Types (Non-Incent):-

Campaign Type	Conversion	Tracking	Availability
CPC - Managed (High Volume)	Click (High Volume)	Optional	Android, iOS
CPI - Managed (High Volume)	Install (High Volume)	Required	Android, iOS

CPC (Cost per Click)

• Managed (High Volume):
  Managed CPC campaigns are non-incentivized and convert upon user clicks. Conversion tracking is optional for CPC campaigns but will help monitoring and verifying the results.

CPI (Cost per Install)

• Managed (High Volume):
  Non-rewarded managed CPI campaigns convert upon user installs. Conversion tracking is required for CPI campaigns either through a supported tracking provider or custom s2s callbacks. 
  Attention: Your conversion tracking has to be accurate and we do not support promoting affiliate or network offers!