Understanding various Tracking Solutions (Overview)

The purpose of tracking solutions is to track installs or conversions, you may need to integrate tracking SDK into your app in order to trigger conversions and your SDK provider will send the conversion postback to our server.

Apart from our own proprietary tracking solution and our own free tracking SDK, we also support 3rd party tracking solutions as well. Please find an overview below:-

Overview:

• CPIDroid Proprietary Tracking:
• 3rd Party Tracking:
• Custom S2S Tracking:

CPIDroid Proprietary Tracking:

Name	Overview	Comments
Standard Tracking (DEPRECATED)	Standard Tracking, our own proprietary solution, doesn't require an integrated SDK or any setup and is the right choice for most customers. It's the only tracking solution supporting high retention installs and detailed installation statistics and has numerous fraud prevention mechanics. However, depending on the app type, opening the app is not required for the end user.	No SDK required Limited traffic Not recommended
CPIDroid Tracking SDK (DEPRECATED)	Our own, free tracking SDK can be used as an easy to integrate option for any kind of CPI and CPA campaign conversion tracking. It offers real time installation, startup and event tracking, advanced fraud detection and the capability to drive high volume campaigns while only adding 6kb of payload to your app. The integration is simple, shouldn't take more than 5 minutes, works well with other libraries such as firebase / analytics and doesn't require additional permissions.  CPI Droid SDK Integration Guide	Our own free tracking SDK

3rd Party Tracking:

Name	Overview	Comments
Appsflyer Tracking	Website: https://www.appsflyer.com/  If you integrated the appsflyer tracking SDK into your app, you can use appsflyer as tracking solution. This allows you to rely on appsflyers reporting and their anti-fraud measures. Additionally, you can create and run CPA campaigns in this setup. Please make sure to enable sending in-app events in your Appsflyer dashboard in case you create a CPA campaign with us. Please keep in mind that appsflyer will charge you an additional fee per install for their services.  Recommended Article: Getting Started with Appsflyer Tracking / SDK	Appsflyer SDK required Free trial available
Adjust Tracking	Website: https://www.adjust.com/  If you integrated the Adjust tracking SDK into your app, you can use Adjust as tracking solution. This allows you to rely on their reporting and anti-fraud measures. Additionally, you can create and run CPA campaigns in this setup. Please keep in mind that Adjust will charge you an additional fee per attribution for their services.  Recommended Article: Getting Started with Adjust Tracking / SDK	Adjust SDK required Free plan available
Kochava Tracking	Website: https://www.kochava.com/  If you integrated the kochava tracking SDK into your app, you can use kochava as tracking solution. This allows you to rely on kochavas reporting and their anti-fraud measures. Additionally, you can create and run CPA campaigns in this setup. Please login to kochava, setup tracking for your app and obtain the correct Redirect/Tracking URL to insert. Please make sure to enable postbacks for CPI Droid in your Kochava dashboard before starting the campaign.  Recommended Article: Getting Started with Kochava Tracking / SDK	Kochava SDK required Free plan available
Branch Tracking	Website: https://branch.io/  Recommended Article: Getting Started with Branch Tracking / SDK	Branch SDK required
Singular		Singular SDK required Free trial available
AppMetrica		Appmetrica SDK required Free plan available
Tenjin		Tenjin SDK required
TUNE		Tune SDK required

Custom S2S Tracking:

Name	Overview	Comments
Custom Server2Server	Custom tracking is available for advanced users who need to integrate their own tracking solution not integrated with CPI Droid. If you need more information on custom tracking, please contact your account manager.  Recommended Article: Getting Started with Custom Server2Server Tracking	Tracking integration required Postbacks required