We are able to pass some additional macros/placeholders apart from {click_id} which can be replaced with corresponding values and passed via tracking or redirect link.
We currently support only two additional macros that we populate on click-out:
- {gaid} - google advertising id
- {idfa} - apple advertising id
- {pub_id} - first level publisher id
- {sub_id} - second level publisher id (if available)
Example: https://example.com/tracking.php?campaign_id=XXXX&click_id={click_id}&gaid={gaid}&pub_id={pub_id}&sub_id={sub_id}
You can use those to assign installs / in-app activity to specific publishers or sub-publishers and thus optimize campaign performance over time by eventually blacklisting non-performing sources.
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